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The Pet Professional Guild (PPG) was founded based on a commitment to provide educational resources to pet care providers and the public coupled with an emphasis on building collaboration among force-free pet trainers and professional pet care providers and advocates for mutually agreed guiding principles for the pet care industry. PPG partners, members and affiliates focus on each pet’s physical, mental, environmental and nutritional well-being adhering to a holistic approach to the care and training of family pets. Established at the beginning of 2012, The PPG began with the very simple goal of serving the Pet Industry and as an educational antidote to the scientifically unfounded and dangerous methods and practices popularized by entertainment TV. Niki Tudge, the founder of The Pet Professional Guild and a Dog Training and Pet Care Professional, was frustrated by the lack of comprehensive resources committed to force-free training and pet care based on current scientific learning theory. Tudge believed the pet industry needed a source of information where pet owners and pet professionals who are committed to using force-free training and pet care methods could share ideas, exchange best practices, continue their education, collaborate on efforts and find resources that were truly force-free based. In addition, she felt that the pet-owning public needed an educational resource that would clarify the differences in training and pet care methodologies available and where a pet owner could be confident that the information, services and products offered were on the forefront of force-free training and pet care. Learn more about the history of PPG and its core mission